Run effective A/B tests that increase your company's profitability
What you'll learn
- How to run effective A/B tests that increase a website's profitability. From planning and preparation, through to implementing experiments and understanding the results.
Description
By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.
In this course I take you through the entire A/B testing process, incorporating:
- Setting a baseline and goals;
- Gathering insights;
- What the different types of experiment are;
- What you should do before, during and after running an A/B test
- Documenting your experiments.
It's ideal if:
- You want to start running A/B tests but don't know where to start.
- You already work in marketing and want to expand your knowledge.
- You run a small or medium-sized business and want to increase your sales.
Who this course is for:
- SME owners and marketers
