WSO Gretta Van Riel - Start & Scale 3.0

WHAT YOU GET?​

MODULE 1:​

Discovering Your Product Idea​

Harness the combination of Gretta’s expertise and AI to uncover winning product ideas. Dive into the advanced framework that has transformed numerous simple ideas into multi-million dollar stores.

• Lesson #1: How To Come Up With An Idea
• Lesson #2: The P.S.S.P. Framework For Ideation
• Lesson #3: Choosing The Right Idea
• Lesson #4: New Lesson: Using AI to generate product ideas
• Lesson #5: How To Make Your Product Different & Better: Design + Function
• Lesson #6: How To Make Your Product Different & Better: Price & Time
• Lesson #7: Using Data to analyze and understand trends
• Lesson #8: How To Find Your Target Customer
• Lesson #9: Crafting Your Customer Persona
• Lesson #10: Crafting Your Customer Persona Update
• Lesson #11: How To Plan An Idea (Canvases)
• Lesson #12: How To Validate Your Idea
• Lesson #13: How To Validate Your Idea Update
• Lesson #14: The TikTok Creative Center

MODULE 2:​

BRANDING & STORE SETUP IN THE AI ERA​

In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.

• Lesson #1: What Is a Brand?
• Lesson #2: Minimum Viable Brand (MVB)
• Lesson #3: Choosing a Name (Namestorming)
• Lesson #3: Choosing a Name Update
• Lesson #4: Brand Look & Feel (Logo, Color Palette, Fonts)
• Lesson #5: New Lesson: Ai Powered Branding
• Lesson #6: Store Options
• Lesson #7: Set Up Your Shopify Store

MODULE 3:​

DEVELOPING & PLANNING YOUR PRODUCT​

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between — using AI tools to make every part of the process easier. This section is so in-depth it required us to break it into two parts.

• Lesson #1: Introduction to Start & Scale Manufacturing
• Lesson #2: Validation (MVP)
• Lesson #3: Designing Your Prototype
• Lesson #4: Packaging Design, Look & Feel
• Lesson #5: Packaging Design, Look & Feel Update
• Lesson #6: Finding a Manufacturer for Your Packaging
• Lesson #7: How To Find A Local Manufacturer
• Lesson #8: Finding A Global Manufacturer
• Lesson #9: Alibaba walkthrough
• Lesson #10: Shipping & Tracking

MODULE 4:​

MAKING YOUR PRODUCT PROFITABLE​

In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.

• Lesson #1: Finance 101 (Costs, Margins, Profits)
• Lesson #2: Product Pricing
• Lesson #3: Placing Your First Stock Order With A Local Or Global Manufacturer
• Lesson #4: Product Inspection
• Lesson #5: Trademarks & Patents
• Lesson #6: Breaking The Mould
• Lesson #7: Profit Margin

MODULE 5:​

BUILDING AN ENGAGED AUDIENCE USING AI​

In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use AI to build and power the exact same audience building system that allowed Gretta to bring in $100,000 on her first day with one of her stores!

• Lesson #1: Market To Product Fit
• Lesson #2: The 3 C’s Of Community
• Lesson #3: Content Territories
• Lesson #4: Content Weighting
• Lesson #5: Content Curation
• Lesson #6: Ai-Powered Content Creation
• Lesson #7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
• Lesson #8: Building Your Content Funnel
• Lesson #9: Post-Purchase Stage
• Lesson #10: Giveaways
• Lesson #11: Marketing Psychology
• Lesson #12: Your Waitlist Landing Page

MODULE 6:​

THE INFLUENCER MARKETING BLUEPRINT​

In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to leverage these relationships with the power of AI-driven insights to maximize exposure and sales.

• Lesson #1: Getting Started With Influencer Marketing (Part A)
• Lesson #2: Getting Started With Influencer Marketing (Part B)
• Lesson #3: Identifying The Right Influencers
• Lesson #4: Audience Analysis
• Lesson #5: Macro Vs. Micro Influencers
• Lesson #6: How To Find Influencers
• Lesson #7: Outreach To Influencers
• Lesson #8: Negotiating With Influencers
• Lesson #9: Leveraging Assets To Maximize Results
• Lesson #10: Measuring ROI Of Your Campaign
• Lesson #11: How To Use Hey To Scale Influencer Marketing
• BONUS: Influencer & Instagram SOPs

MODULE 7:​

OPTIMIZED LAUNCH CHECKLIST & OPERATIONS​

Unlock the secrets to a successful store launch and streamline your operations using both traditional methods and AI enhancements

• Lesson #1: Launch Checklist
• Lesson #2: Free Shipping
• Lesson #3: Afterpay Or Zip Pay
• Lesson #4: Logistics – Holding Stock
• Lesson #5: Customer Support
• Lesson #7: Customer Support UPDATE
• Lesson #8: Gretta’s Marketing Stack
• Lesson #9: Reiterate/Optimize Your Product

MODULE 8:​

STRATEGIES TO SCALE YOUR STORE​

Leverage cutting-edge techniques and tools to grow your store post-launch, ensuring sustained success and profitability. In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.

• Lesson #1: Cart Abandonment
• Lesson #2: Thank You Cards In Order
• Lesson #3: Raising Your AOV
• Lesson #4: Upsells/Cross Sells
• Lesson #5: Growing Your Email Database With Pop-Ups
• Lesson #6: Email Marketing
• Lesson #7: Offers & Coupon Codes
• Lesson #8: Customer Reviews Social Proof
• Lesson #9: 3PL – Third Party Logistics (Warehouse To Customer)
• Lesson #10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
• Lesson #11: When To Create Your Next SKU
• Lesson #12: “Next Steps for Scaling: Become an Ecommerce Master
• Lesson #13: Next steps for scaling: Foundr+”
• Lesson #14: A Story About Getting Started